Introducing differentiated fee packages for Ayesha Marriage Bureau can attract clients from diverse financial backgrounds while offering tailored services. Here's a breakdown of Platinum, Gold and Silver packages with suggested features:
1. Platinum Package (Premium Service):
Target Audience:
High-net-worth individuals or those seeking exclusive, personalized matchmaking.
- Personalized Matchmaking: Dedicated relationship manager to assist in finding matches.
- Exclusive Database Access: Access to premium profiles not available to standard members.
- Detailed Background Check: Comprehensive verification of potential matches.
- Face-to-Face Meetings: Arranged meetings with shortlisted candidates at premium venues.
- Astrology/Compatibility Reports: (Optional): For those interested in compatibility analysis.
- Unlimited Matches: Receive an unlimited number of match suggestions.
- Profile Highlighting: Profile is promoted as “Platinum Member” to attract high-quality matches.
- Communication Assistance: Bureau facilitates initial conversations and meetings.
Suggested Fee Range: PKR 500,000 – PKR 1000,000
2. Gold Package (Standard Service):
Target Audience: Middle-income clients looking for a balance of affordability and quality.
Features:
- Priority Match Suggestions: Faster access to compatible profiles.
- Limited Database Access: Access to verified profiles within the standard database.
- Basic Background Check: Verification of match details.
- Shortlist Assistance: Help in shortlisting profiles based on preferences.
- 5 Match Suggestions per Month: Limited but high-quality match suggestions.
- Support for Meetings: Assistance in arranging initial virtual or physical meetings.
- Compatibility Analysis: Basic compatibility insights (e.g., interests, values).
Suggested Fee Range: PKR 20,000 – PKR 40,000
3. Silver Package (Economical Service):
Target Audience: Budget-conscious individuals or those starting their search.
Features:
- Basic Service: Profile registration and inclusion in the database.
- Self-Browsing Option: Access to a limited selection of profiles to browse independently.
- Match Suggestions per Month: Based on basic preferences (age, location, profession).
- No Background Checks: Relies on client’s judgment for verification.
- Virtual Support Only: No in-person meetings arranged by the bureau.
- No Profile Highlighting: Standard listing without premium placement.
Suggested Fee Range: PKR 5,000 – PKR 50,000
Optional Add-Ons for All Packages:
- Astrological Match Report: PKR 3,000
- Additional Background Verification: PKR 5,000 per match.
- Event Participation: Access to matchmaking events for PKR 10,000.
Benefits of Offering Tiered Packages:
1. Attract Diverse Clients: Cater to individuals with different budgets and service expectations.
2. Upselling Opportunities: Encourage clients to upgrade to higher-tier packages for more benefits.
3. Enhanced Revenue Streams: Generate consistent income through multiple service levels.
4. Client Satisfaction: Allow clients to choose services tailored to their needs.
Would you like assistance in creating promotional materials or structuring these packages further? 😊
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